Confirmation & Availability Bias
"Memory depends both on what actually happened and on how we made sense of what happened" (Chabris and Simons).
Let's look at the two lists from SEM's recent questionnaire:
1.) Football, soccer, basketball, tennis, athlete, workout, crossfit, baseball, volleyball, hockey, gym, track, Olympics, team, competition
2.) Economy, stock market, bankruptcy, collapse, decline, crash, investments, drop, crisis, bottom, bull market, Wall Street, dip, panic, unemployment, losses, layoffs
All the words from the first list are related to the word "sport." Although this word wasn't on the list, the human mind automatically processes the connection between "sport" and the group of words.