Few high schools teach about financial literacy, and its presence on college campuses is typically through brief introductions or major-specific courses. For these reasons, most American adults are not financially literate. With an educational gap in financial literacy and an obligation on the part of business to teach young people and raise up an increasingly financially literate society, we have created a program to introduce financial education to those without formal financial education.
ROOTED in Financial Literacy will be launched in order to promote equal opportunity across the racial, socioeconomic, and generational spectrum. As America grows increasingly diverse and interested in balancing the scale, companies must allocate a portion of their time and resources to improving the future.
ROOTED in Financial Literacy is still in the planning phases. Once launched in Arizona, North Carolina, and Virginia, the goal is to spread the program across the United States.